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Taobao Intends to Build Comprehensive Consumer Platform w/ New Membership Integrating E-commerce/ Food Delivery/ Travel
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In order to enrich consumer experience and user engagement, BABA-W (09988.HK) announced the launch of a new membership system connecting all Taobao & Tmall users with resources from ecosystems like Ele.me and Fliggy, covering lifestyle scenarios such as dining, entertainment, clothing, and travel across mainland China. After strategically incorporating Taobao & Tmall Group, Ele.me, and Fliggy into Alibaba's China e-commerce business group in June 2025, the launch of the Taobao major membership system marks a synergistic effect between its businesses and a key step in upgrading China's e-commerce business to a comprehensive consumer platform. AAStocks Financial News |
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