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Lu Weibing: Xiaomi's Smartphone Mkt Shrs Rise to 2nd Place in Europe in 2Q; Premiumization Core Strategy
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XIAOMI-W (01810.HK) Partner and President Lu Weibing, citing data from Omdia and Canalys, revealed that Xiaomi's smartphone market share in Europe expanded by 11% YoY to 23% in 2Q, ranking second in the European market. The next step is to focus on premiumization as Xiaomi's core strategy in the European market. Apple's (AAPL.US) market share in Europe lost by 4% YoY in 2Q, dropping to third place, toppled by Xiaomi, data showed. Samsung held the top position with a market share of 31%, although it fell by 10% YoY. LENOVO GROUP (00992.HK) and realme ranked fourth and fifth, with market shares of 5% and 4%, respectively. AASTOCKS Financial News Website: www.aastocks.com |
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