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<Research>HSBC Research Raises BIDU-SW (09888.HK) TP to $100.4, Keeps Rating at Hold
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The overall advertising outlook remained challenging, as AI monetization requires time to improve, dragging down BIDU-SW (09888.HK)(BIDU.US)'s profit margins, HSBC Global Research issued a research report saying.

The broker kept rating at Hold, and raised its SOTP-based target prices for BIDU-SW's US stock/ H-shares from US$76/ $74.1 to US$103/ $100.4 on updated valuation calculations.

Related NewsUBS Raises BIDU-SW's TP to HKD151, Rating Buy
BIDU-SW will announce its 3Q25 results in mid-November. Due to an expected 22% YoY decrease in core advertising revenue, BIDU-SW's core revenue is anticipated to drop by 9% YoY.

However, cloud revenue will still grow by 20% YoY. The broker projected BIDU-SW's core adjusted operating profit to slip YoY to RMB2 billion, with an adjusted operating profit margin of 8.8%.
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